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Monthly Archives: October 2011

Clean Tech Startups Hit Hard Times

October 31st, 2011 | Posted in cleantech, recommended reading, technology, venture capital

A funny thing happened recently on the way to the liquidity event…the much ballyhooed expectation of infinitely rising energy prices that many in Silicon Valley expected to drive a Clean Tech revolution failed to materialize, leaving conventional wisdom to scratch its collective head. Then, with a crash, the roof fell in. As Bloomberg reports, from [...]

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Seeking Alternatives to Fundraising

October 31st, 2011 | Posted in venture capital

This Reuters story on The Huffington Post reinforces what I wrote about last week – the need to remember that job #1 for the entrepreneur is to build a successful business, not raise money. It also repeats two recurring themes we’re hearing at Consultiq – too many companies chasing too few venture capital dollars, and [...]

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Caution Advised When Marketing Through Bloggers

October 28th, 2011 | Posted in internet marketing, marketing

Bloggers can be key influencers and have wide followings on social media websites like Twitter and Facebook. But some care must be taken when trying to work with them to get your message out. Journalists that blog on the side, or bloggers that otherwise have a journalism background are easier to work with and best [...]

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Angel, VC, or Strategic Partner—Funding Your Venture

October 27th, 2011 | Posted in business strategy, technology

I just hung up the phone from talking with an entrepreneur-founder who had unsuccessfully gone out seeking investment funding before her venture was ready for prime time. The truth is, getting outside funding is a tough sledding even when a venture has its product or service in the market, has paying customers and revenue to [...]

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Are Your Strategies So Yesterday?

October 26th, 2011 | Posted in business strategy

You’ve got vision. You’ve got goals. You’ve got a strategy that’s working for you…or do you? It’s always time to reevaluate your strategies—markets quickly factor in disruptive behavior and performance returns to the mean—fancy talk for “strategies stop working over time.” McKinsey and Company points out that continual testing of your strategies is an important [...]

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Don’t Forget to Track SEO Keywords to Revenue

October 26th, 2011 | Posted in marketing

Google’s switch to SSL for search queries for visitors logged-in to Google raises interesting questions – aside from whether the decision was motivated by profits or privacy concerns – for marketers about their understanding of the relationship between organic search and lead generation. Countless hours and dollars are spent with SEO and PPC firms to [...]

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Keep Your Eye on the Prize

October 25th, 2011 | Posted in venture capital

The “thrill of the chase” when trying to raise money to get your venture off the ground can be so engaging that an entrepreneur can easily lose track of the prize. Your real goal is to turn your vision into a successful, profitable, enterprise; raising money is a means to that end, not an end [...]

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Using WordPress for Content Management

October 24th, 2011 | Posted in technology

When people think of WordPress, they tend to think of blogging. But WordPress is really a powerful and flexible lightweight content management system with special capabilities for blogging. WordPress is well suited to managing engaging websites, and you don’t have to blog. WordPress even provides detailed instructions on how to disable the default display of blog posts [...]

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Tunnel Vision with PPC Lead Generation

October 21st, 2011 | Posted in marketing

With the wealth of data available from Google AdWords, analytics tools, Salesforce, marketing automation tools and other applications, it’s easy to get bogged down at ground-level when using pay-per-click for lead generation. But don’t get too wrapped up in the micro-view and forget about the macro. Marketing executives and online marketing managers need to remember [...]

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