A new whitepaper released by comScore argues that online ad inventory is conventionally, but falsely, viewed as infinite, because the industry is accustomed to measuring ad impressions, whether or not they were actually viewable by a real person in the target market. As a result, comScore is proposing a new metric.
CalTech Technology Marketing Center Leaders Blog- Five ways to gain organizational buy-in
- If You Don't Know Me by Now: B2B Digital Brand Development Considerations & Myths
- Founder Effects on Technology adoption
- Combating Sales Friction
- Five things about our aging industry.
- 50 Shades of C-Suite Selling Success
- Founder Effects- what is it and how does it impact your brand.
- Freemium and Strategic Marketing
- Five indicators that your marketing strategy is failing
- Cracking the C-Speak Code: Digital Marketing for C-Suite Buyers
Venture Beat- Following 243% growth, cloud backup startup Zetta.net grabs $8M
- Funding Daily: A case of the Mondays
- S.F. Mayor Ed Lee says mid-Market St. ‘thriving’ because of Twitter
- NASA selects its newest space explorers — and half are women
- RetailMeNot files for IPO, shows coupons really are sexy
- Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post
- Keaton Row rescues fashion victims by connecting them with personal stylists online
- This tiny Raspberry Pi Trojan horse could be a cute little backdoor into your corporate network
- Medivo raises $15M to bridge gap between patients and physicians
- Automattic acquihires mobile WordPress app Poster
Venture Hacks
The Funded- TheFunded.com Advice: Angel Funding or Business Loan?
- Ariadne Capital: Delivered on Promise, Adding Value
- TheFunded.com Discussion: Advice on Business Plan
- TheFunded.com Discussion: Options for Saa S Product Divestiture
- TheFunded.com News: Apply to Pitch at the Founder Showcase (Deadline is Friday)
- TheFunded.com Discussion: Upstart.Com
- TheFunded.com Discussion: Channel Mark Ventures
- TheFunded.com News: The Startup Liquidity Crunch - Big Companies are to Blame
- TheFunded.com Discussion: Has Anyone Had Experience with Venture Net Partners Newport Beach / Las Vegas
- TheFunded.com Discussion: VC Backed = Bad Customers?
- TheFunded.com Discussion: Search Funds Looking for Pros and Cons
- ZINO Society: W Ine and Dinner Club Masquerading as an Angel Fund
- TheFunded.com Discussion: Networking And/Or Shameless Self Promotion
- Jump Capital: VC Not in the Database
- TheFunded.com Discussion: Good Lawyer Firms Specializing in Startups?


