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Monthly Archives: October 2012

September Online U.S. Video Ad Properties Ranked by comScore

Google properties topped the rankings again in September for online video ad views, chalking up more than 1.7 billion video ad plays and 142 million played ad minutes, targeting U.S. consumers at work and at home.

The Infinite Pipeline is Out

The Infinite Pipeline: How to Master Social media for Business-to-Business Sales success is out. Yours truly reviewed and edited the book. If you haven’t already abandoned smiling’ and dialin’ sales techniques, it’s time you should. Facebook has over a billion users, nearly half the world’s Internet-enabled population, and LinkedIn and Twitter are claiming hundreds of [...]

Bing Ads Introduces Customized Landing Pages for Each Keyword Match Type

Is it a blessing, or a curse that will increase PPC program management effort? BingAds is rolling out a new feature that will allow advertisers to customize landing pages to each keyword match type.

Eureka! Innovation in Berkeley Pitch Event

The Keiretsu Forum Angel Investment Network, City of Berkeley Office of Economic Development and the Berkeley Startup Cluster are hosting the second quarterly Eureka! event on Monday, October 29th. The event connects entrepreneurs and investors.

ExactTarget Acquires Pardot

ExactTarget announced today that it has acquired marketing automation provider Pardot for $95.5 million. But that’s not all – ExactTarget also has acquired iGoDigital for $21 million.

Cleantech Open Global Forum Next Month

The fall entrepreneurship contest series continues, with the Cleantech Open Global Forum and startup contest set for November 8th and 9th.

Haas Lester Center Launches Fall Competitions

The Haas School of Business Lester Center for Entrepreneurship has launched it’s annual fall slate of competitions.

Google to Enforce Unique Sitelinks Policies for Ads

Google has announced that it will start enforcing a policy that requires unique sitelink destination URLs in AdWords campaigns. Sitelinks are additional links that appear below the main ad copy and destination URL in Google ads.

Facebook Celebrates 1 billion Active Monthly Users

In a timeline post today, Facebook founder and CEO Mark Zuckerberg announced that Facebook now realizes 1 billion active users per month. So why can’t they make an ad reporting interface that works?

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