At the eBig.org Venture/Startup SIG meeting last night, Phill Cullen of Acqua Consulting explained the importance of managing and measuring customer satisfaction as a means to increase customer loyalty and drive revenue. Drawing on his Peoplesoft experience, Cullen outline a nine point framework for tracking customer satisfaction. Even young firms that can’t afford a customer [...]
CalTech Technology Marketing Center Leaders Blog- Innovation - Managing the Uncertainties
- "Trouble in Nagoya", or Toyota Learns a Whole Product Lesson
- Motivation for Innovation
- Why a Great Product is Only Part of the Equation
- Technological Innovation - A Personal Agenda II
- Competition, Differentiation, and Fighting Brands - Part II
- Competition, Differentiation, and Fighting Brands
- Technological Innovation - A Personal Agenda
- Introducting New Technology Marketing Center Leaders' Blog Author Series
- Some closing observations
- Business Association of Stanford Entrepreneurs
- Always On Events
- Startup Talent Match
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