http://www.consultiq.com Strategic, operational, management and marketing counsel. Wed, 08 Jul 2009 21:33:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.consultiq.com/2008/04/15/customer-satisfaction-as-a-key-revenue-driver/ http://www.consultiq.com/2008/04/15/customer-satisfaction-as-a-key-revenue-driver/#comments Tue, 15 Apr 2008 19:18:21 +0000 admin http://consultiq.wordpress.com/2008/04/15/customer-satisfaction-as-a-key-revenue-driver/ At the eBig.org Venture/Startup SIG meeting last night, Phill Cullen of Acqua Consulting explained the importance of managing and measuring customer satisfaction as a means to increase customer loyalty and drive revenue. Drawing on his Peoplesoft experience, Cullen outline a nine point framework for tracking customer satisfaction. Even young firms that can’t afford a customer sat. consultant can use tools like Net Promoter to start tracking and improving customer satisfaction.

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