A U.S. based study of 12 national premium brands sponsored by ComScore says that 31 percent of ad impressions measured were never seen by a consumer and that in-view percentages ranged from 7 percent to 91 percent. Now, ComScore conducted the study as part of its promotion of its Validated Campaign Essentials product, but the [...]

“Start a blog,” the internet strategists advise. But that’s only the beginning, not the ending. Where is the content going to come from on a regular basis to keep the content fresh, and the search engines coming back? Online surveys of your customers and prospects is an easy way to generate meaningful content, not only [...]

Yesterday, comScore released the most recent data on 2011 Online Holiday Shopping. U.S. consumers spent $1.07 billion online last Friday, known as “Free Shipping” Day. Four days last week saw online spending top $1 billion; so far this holiday season, comScore says, consumers have spent $30.9 billion online, a 15% increase over the corresponding period [...]

comScore is reporting that online holiday spending for the season-to date is up 15% compared to the same period last year, at $24.6 billion. The week ending December 9th alone saw $5.9 billion in online spending. “The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date [...]

A new study from Janrain shows that users like using social network login to access ecommerce sites. Marketers like it too. According to the study, which sampled users across 365,000 websites, as of the third quarter of this year, Facebook is leading social media site used for retail shopping login, with a 49% share, followed [...]

According to comScore, U.S. online spending on Monday, November 28th, or Cyber Monday, topped $1.25 billion. So far this holiday season, consumers have spent $15 billion online, a 15% increase compared to corresponding days from 2010. The $1.25 billion spent on November 28th, 2011, represents an increase of 22% over the $1.03 billion spent on [...]

comScore is reporting that over 50 million Americans visited online retail sites on Black Friday last week, spending $816 million, up 26% from 2010. “Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce [...]

Has it really been almost twenty years since Peter Steiner’s cartoon was published in The New Yorker (July 5, 1993), with one dog in front of a computer, saying to another, “On the Internet, nobody knows you’re a dog” ? Indeed it has, but it’s getting harder to be that anonymous dog these days. Earlier [...]

You’ve heard it a million times before – internet marketing is about content creation, for SEO, for social media, etc. I’m going to say it again. Nurturing leads from marketing-qualified to sales-qualified leads also requires a steady stream of content, in many different forms. Good SEO practices, including content generation, and solid PPC and social [...]