Category Archives: recommended reading

Law Firm Psychology – A Quick Guide

The fifth book by Dr. Peter Newton, and the first one that he has self-published. Although focused on law firms, “Law Firm Psychology – A Quick Guide” has plenty for the corporate and start-up world. From leadership and authority to delegation and dealing with the Board of Directors, Dr. Newton has anecdotes and advice [...]

Asymmetric Marketing – Joseph Bentzel

Bentzel’s staccato writing style and flippant attitude is a little tough to get used to at first, but this is excellent reading for anyone selling software these days. Bentzel dismisses chasm theory, but his ‘body armour’ of compound services around the software sounds a lot like Whole Product Theory. Nice that he also recognizes that [...]

Recommended Reading

Voice of the Customer Capture and Analysis by Kai Yang
ISBN-13: 978-0071465441

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