Consultiq » recommended reading http://www.consultiq.com Strategic, operational, management and marketing counsel. Wed, 08 Jul 2009 21:33:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Law Firm Psychology – A Quick Guide http://www.consultiq.com/2008/05/02/law-firm-psychology-a-quick-guide/ http://www.consultiq.com/2008/05/02/law-firm-psychology-a-quick-guide/#comments Sat, 03 May 2008 03:30:03 +0000 admin http://consultiq.wordpress.com/2008/05/02/law-firm-psychology-a-quick-guide/ The fifth book by Dr. Peter Newton, and the first one that he has self-published. Although focused on law firms, “Law Firm Psychology – A Quick Guide” has plenty for the corporate and start-up world. From leadership and authority to delegation and dealing with the Board of Directors, Dr. Newton has anecdotes and advice for both managing partners and Silicon Valley CEOs.

Law Firm Psychology – A Quick Guide
ISBN 978-1-60585-821-0
Self-published by the author.

]]> http://www.consultiq.com/2008/05/02/law-firm-psychology-a-quick-guide/feed/ 0 Asymmetric Marketing – Joseph Bentzel http://www.consultiq.com/2008/04/12/asymmetric-marketing-joseph-bentzel/ http://www.consultiq.com/2008/04/12/asymmetric-marketing-joseph-bentzel/#comments Sat, 12 Apr 2008 19:14:48 +0000 admin http://consultiq.wordpress.com/?p=14 Bentzel’s staccato writing style and flippant attitude is a little tough to get used to at first, but this is excellent reading for anyone selling software these days. Bentzel dismisses chasm theory, but his ‘body armour’ of compound services around the software sounds a lot like Whole Product Theory. Nice that he also recognizes that Cisco Systems is a software vendor – not a hardware vendor – at its core, and groups them with Microsoft, Adobe, Oracle etc.

ISBN-10: 1419649809

ISBN-13: 978-1419649806

]]> http://www.consultiq.com/2008/04/12/asymmetric-marketing-joseph-bentzel/feed/ 0 Recommended Reading http://www.consultiq.com/2008/03/19/hello-world-2/ http://www.consultiq.com/2008/03/19/hello-world-2/#comments Wed, 19 Mar 2008 17:55:58 +0000 admin http://consultiq.com/?p=7 Voice of the Customer Capture and Analysis by Kai Yang

ISBN-13: 978-0071465441

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