It’s easy to confuse the traction gained through free-user adoptions with real traction based on customers buying your product or service. It looks like Facebook is now learning how expensive their freemium model can be. More abut that in a minute. Large advertisers with large campaign purses to spend also face frustration in their social [...]
CalTech Technology Marketing Center Leaders Blog- Is the social media craze being overdone in B2b technology marketing?
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