According to the survey, 80 percent of respondents said they use a laptop to access work information when not in the office, and 81 percent said they use smartphones. Only 57 percent said they use tablet devices.

Some 85 percent of respondents said that mobile technology has had a positive effect on the company’s productivity and only 2 percent said it had a negative effect; 13 percent said it had no effect.

Who’s providing the mobile devices? Companies are supplying the device in 69 percent of the cases, according to the survey, and employees are providing the device – with no company reimbursement – in 33 percent of the cases. The device was supplied by the employee but the service was paid for by the company in 17 percent of the cases. Two percent of respondents weren’t sure of the arrangement.

Mobile devices and apps are commonly used for keeping business contacts organized, scheduling, and managing task and assignment lists.

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The data can be analyzed using a comprehensive library of statistical functions, including the basics such as curve trades and regressions, as well as machine learning algorithms from academia and quant trading.

Watch a video that explains it all here.

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The startup has developed a small, wearable, device for patients that suffer from Essential Tremor. The device improves their hand and wrist tremor without interfering with their ability to perform normal daily activities. The grand prized netted the company $20,000.

Kate Rosenbluth of Resido Medical said, “We couldn’t be happier with the results of the Bplan Competition. The prize money will go a long way towards helping Essential Tremor patients. We are thrilled to spread the word about Essential Tremor, since this condition is suffered by so many people yet has been largely overlooked.”

According to the Lester Center, some 350 attendees watched eight finalists compete for nearly $60,000 in prizes on Thursday evening, April 25th.

Lester Center Executive Director Andre Marquis commented on the 2013 competition, saying, “We had an incredible set of teams competing this year. They are working on breakthrough ideas and delivering very polished pitches. This reflects the strength and diversity of our UC Berkeley startup community and the competitors’ focus on building scalable startups with deep impact.”

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Here is a summary of presenting companies at the expo:

SUMMARY OF PRESENTING COMPANIES

# 1 Indow Window – Sam Pardue, CEO
Indow Windows are thermal window inserts that press into your window frames to give you money-saving, double-pane window performance but at a much lower cost. Indow Windows boost your comfort by blocking cold winter drafts and can save you up to 20%* on your heating bills.

#2 California Safe Soil – Dan Morash, CEO
We have proprietary technology to recycle food from supermarkets into Harvest-to-Harvest™, a high nutrient soil amendment for farmers. Our pilot plant in West Sacramento, CA recycles food from Safeway, Nugget, Whole Foods and Save Mart.

#3 Kingstone Media- Art Ayris, CEO
Graphic novels are the fastest growing format in publishing. In 2013 Kingstone will become the largest Christian comics publisher in the world. Kingstone has contracts with Wal-Mart, Barnes & Noble, Sam’s Club, Family Christian, other major retailers as well as growing e-book distribution sales channels.

#4 Pyatt Broadmark – Adam Fountain, CEO
Pyatt Broadmark Management, LLC (“PBM”) manages a $25M real estate lending fund focused in the Pacific. Northwest called Pyatt Broadmark Real Estate Lending Fund I (“PBRELF I”) with a target return of >10% per year while minimizing principal risk and maintaining some measure of liquidity.

#5 Molecular Detection – Todd Wallach, CEO
MDI is a privately-held commercial-stage diagnostics company that has developed and commercialized a series of performance-leading highly-multiplexed, rapid and highly-accurate molecular diagnostic assay kits. MDI’s commercial focus is the rapid detection of infectious diseases.

#6 Greenopedia – Sheryl Ryan, CEO
Greenopedia is a convenient place for consumers to find educational content related to their sustainability interests; and offers brands a new way to communicate their sustainability efforts and attract new customers, generate awareness, deepen loyalty, and build advocacy.

#7 Moving Life – Yuval Chomski, CEO
Moving Life has an innovative personal vehicle which magically transforms into an airplane-sized trolley, releasing users from life of limitations. Our mission is to create a superior alternative to existing mobility scooters.

#8 Tiatros – Kimberlie Cerrone, CEO
Tiatros is a new way to coordinate healthcare services that lets healthcare providers overcome their institutional walls to act as an efficient care team, whose activities are coordinated and fully informed.

#9 EyeIC – PhilipHeifetz, CEO
EyeIC is a cutting-edge medical technology firm dedicated to commercializing imaging technologies for medical applications. EyeIC was founded around patented technology developed by Dr. Jeffrey Berger and colleagues at the University of Pennsylvania’s School of Medicine who were interested in the application of information technology to medical imaging.

#10 PiMobility – Marcus Hays, CEO
PiMobility manufactures the patented Electrobike. The Electrobike offers twice the range at half the cost of competing electric bikes. The company serves the estimated $1Bn rental niche slotted between new-wave automated bike-sharing systems and more traditional bike renting services.

#11 eWinery Solutions – Ronald Scharman, President & COO
eWinery Solutions is the #1 provider of direct-to-consumer software services to the wine industry serving 550+ customers on 5 continents from its Napa, CA headquarters. In developing VinSuite, built on the NetSuite ERP and CRM platform, eWinery will provide wineries worldwide the first fully integrated, vertical specific, cloud application to run an end-to-end business and manage omnichannel sales, including tasting room, web, telesales, and social commerce, in both B2C and B2B wholesale distribution channels. The solution will also provide complete integrated applications for wine making production and vineyard management. This game changing solution will be called “VinSuite”.

#12 Oramed Pharmaceuticals, Inc. – Nadav Kidron, CEO
Oramed is developing proprietary platform technology for the oral administration of injectable medications. Oramed (Nasdaq: ORMP) is a publicly traded company recently uplisted to Nasdaq from the OTC Bulletin Board. The company has no debt, has raised over $20 million, and has over $6 million in cash and investments.

WINNERS OF BUSINESS PLAN COMPETITIONS

#1 Nanotech Biomachines – Will Martinez, CEO & CTO
John F. Kennedy University Business Plan Competition
Nanotech Biomachines is the only worldwide producer of industrial-grade graphene, which will replace Silicon, GaAs, and transparent conductive oxides for many applications in the near future. Our trademark product is Gradphene, which we supply to industrial and academic research labs around the world. We specialize on providing large monolayers and double layers for electronic applications. Our customers are creating faster radio-frequency transistors, printable electronics, wearable sensors, and flexible touch displays among other innovative products. Our proprietary technology was developed in collaboration with Lawrence Berkeley Lab (LBL). Nanotech Biomachines was selected along with Intel from a pool of 200+ applicants to develop its technology at LBL and gain access to billion-dollar lab infrastructure at no cost.

#2 Vitruvian – Michael Woodcox, Founder & CEO
St. Mary’s College Business Plan Competition
Vitruvian creates panelized building components using our proprietary digital modeling and fabrication technology to reduce construction cycle time and increase energy efficiency of walls, roofs, and floors. We replace the traditional stick framing system with prefabricated wall, roof and floor modules that are easy to transport, assemble, and go together in a fraction of the time required for traditional framing.

UPDATES FROM PAST KEIRETSU FORUM PRESENTERS

#1 Perkville – Sunil Saha, CEO
Perkville helps small and medium sized businesses (SMBs) retain customers by providing them with a cloud enabled loyalty platform. We’re already used by nearly 1,000 SMBs and several hundred thousand users around the world. Perkville is generating six figures of revenue annually.

#2 Sword Diagnostics – Dave Dingott, CEO
Sword Diagnostics is commercializing a proprietary, “plug and play” reagent technology (chemistry) that dramatically improves the performance of traditional research and diagnostic tests. This technology works in standard tests and uses standard, off-the shelf instrumentation.

#3 Minetta Brook – DB, CEO
Our patent-pending machine learning and linguistics technology helps users rapidly navigate large unstructured data, quickly find the most relevant information, see unexpected connections, and observe trends in dynamic bodies of information.

#4 Paradigm – Gordon Skene, CEO
Paradigm is a waste-to-energy company at early commercial stage. Paradigm’s patented MicroSludge® technology is used at industrial and municipal wastewater treatment plants to pre-treat sludge, a waste by-product, to increase both the rate and the extent that sludge is converted into biogas in anaerobic digesters.

#5 ZanttzZ – Eric Winsborrow, CEO
ZanttZ, Inc. is a startup based in Silicon Valley, and Richland, WA, utilizing Software Defined Networking and patented network virtualization technologies to help detect and dampen the impact of Advanced Persistent Threats (APTs) already present in enterprise networks. ZanttZ’ solutions are based on more than 5 years in Government-funded research into next generation cyber security technology. ZanttZ is currently deploying these advanced capabilities for the US Department of Defense, NSA, DHS and others, and is seeking an A round to develop an enterprise grade commercial network security solution.

#6 Froovie Organics – Eric Quick, CEO
FroovieTM is the first certified organic, gluten free cold-blended complete beverage solution. Created by food-service veterans, Roger and Eric, Froovie fills a market void by providing consumers a tasty, truly healthy beverage/snack that has significantly less sugar and calories than other “juice based” solutions while it’s labor free “Bag in a Box” (BIB) fountain-style delivery method allows for ease of operation and maintenance by users.

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Search advertising grabbed the lion’s share of the total amount, capturing 46 percent of the spend, or $16.9 billion.

The $36.6 billion figure puts online ad spending behind broadcast television advertising at $39.6 billion, but ahead of cable TV ($32.5 billion.)

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NiceMeeting spent two years with the MERA Labs Hi Tech incubator and is using the money to support the launch of its mobile technology to support more interactive events and live presentations. A prime target for the company is meeting and event planners.

“We are very excited about our investment in NiceMeeting,” said Alexey Teleshev, Director of RVC Seed Fund. “Being the 10th largest industry in US, conferences and events have a huge economic impact and we see a great business opportunity by bringing this game changing mobile technology to the market.”

Their product can also be used to create paperless events, conferences and board meetings.

The company has been demonstrating the product in recent months at industry trade shows, including one in Chicago, and one in San Francisco.

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Based on a 3 month average ending February, 2013, Google held a 51.7 percent share of smartphone subscribers, down 2 percentage points from November, 2012.

Apple was a gainer, seeing its share rise from 25 percent to 38.9 percent in the same period.

BlackBerry, Microsoft and Symbian followed with a 5.4 percent, 3.2 percent and 0.5 percent, share, respectively.

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Looking over first quarter results for this client, a cloud-computing B2B tech company with a significant text, banner and video ad program, showed that a 20 second video ad had significantly lower play-to-completion rates than a 10 second variant.

From the table, you can see that the fall-off is steep after the 25% completion point. With the 10s ad, 91% of viewers watched to the half-way mark, but only 41% of viewers made it that far – that’s a drop-off of 50 percentage points.

The shorter ad performed better as measured by click-through-rate as well, garnering a CTR over the quarter that was 3 percentage points higher than the CTR for the longer ad.

So the message is clear – short and sweet wins the day, and if you can’t make it short, at least move the most important message up to the first five seconds of your video ad.

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The event takes place at the Hotel Shattuck Plaza, 2086 Allston Way, from 5:00 p.m. to 9:00 p.m.

There will be a startup expo, a pitch competition and a speaker panel.

Tickets are $10

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