We’ve added a new case study to the publications page about an Agile software development project that went awry.
A database publisher that allowed their Information Technology team to use Agile development techniques experienced severe cost and schedule overruns that were not turned around until we re-introduced structured product management and project management practices into the [...]
CalTech Technology Marketing Center Leaders Blog- Cloud Computing, Strategic Marketing, and Independent Software Vendors
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- Strategic Marketing of Cloud Computing
- Market Development, Market Leadership, and Word of Mouth
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